- Manufacturer: HTC
- Model: HTC Desire 728
- Color: rose gold & white
- Storage Capacity: 16GB
- Processor: Cortex A53
- CPU Speed: 1.3 GHz
- Weight: 153 gram
- Screen size: 5.5 inch
- Battery Size: 2800 mAh
- Battery Type: Li-Po
- Phone Rear Camera: 13MP
- Front Camera Resolution: 5MP
- Device Type: HTC 728
- Display Resolution: 1280 x 720 Pixels